Writer, Creative Director, Optimist
Writer, Creative Director, Optimist
Titleist approached us to help them launch a new brand called Union Green aimed at the casual golfer, the muni militia, the double bogey delegation. So we built a campaign around the insight that this audience takes everything recreation-related with a side of chill. Our answer was ‘Play the Day as It Lies.’ We found key influencers and produced an event that was part content capture, part hang, and all kinds of fun. We cut vignettes for each person, and mapped a year’s worth of social-first content for the brand.
Role: Creative Director - AD - Tyler Hoebelheinrich
Integrated Campaign/Brand Launch/Social/Production