Writer, Creative Director, Optimist
Writer, Creative Director, Optimist
To combat consumer perception that banks charge ticky-tacky fees to nearly every transaction, Fifth Third Bank wanted to remind people that there’s never an ATM fee when you bank with them.
Our ‘Ode to the ATM’ campaign celebrated all ATMs and the weird and wild places they show up in our lives.
Role: Writer
Print/OOH/Interactive/Radio