Writer, Creative Director, Optimist
Writer, Creative Director, Optimist
Five NCAA tour stops. Five mic drop tailgates. One integrated experience. As part of its millennial strategy, Target asked us to shape a program around most social of all college pastimes—the pre-game tailgate.
The insight was simple: College Kids forget things, Target doesn’t. Tailgate essentials and plus-ups in tow, we zigzagged the country, bringing Target’s signature surprise and delight promise to life.
Role: Writer & Producer
Experiential / Brand Activation / Millennial Strategy