Writer, Creative Director, Optimist
Writer, Creative Director, Optimist
Multi-year integrated campaign inspired by the truth hunters seek in their annual pilgrimages into woods and fields across the country. Pulled tears out of three adults, on camera, for our Federal Season Stories video series. Clients like the idea so much we extended it into every hunting season, while they spun off a successful podcast.
Role: Lead writer and ACD/CD throughout, alongside CD Rob Franks.
Integrated Campaign/TV/Print/Retail/Digital/Experiential/Social/Podcast