Writer, Creative Director, Optimist
Writer, Creative Director, Optimist
Polaris, the Original Snowmobile Co. approached us wanting a campaign to unite all riders under a common bond—their love for the sport. Our insight was that all riders really want is more of everything they get from the snowmobile experience—friendship, family, adventure, adrenaline, and camaraderie.
‘Born For More’ became the brand’s most ambitious campaign, re-branding their corporate identity and shifting the creative work to lead with emotionally-charged headlines and executions. We placed special emphasis on making the work ‘feel’ like winter. Brap brap.
Role: CD & Writer - ACD - Ryan Ullery - AD - Ryan Johnson
Integrated Campaign/Print/Digital/Social/Production