Writer, Creative Director, Optimist
Writer, Creative Director, Optimist
CLIF Bar is synonymous with adventure, but they approached us with a play they hadn’t run—an owned event experience. More specifically: A totally awesome bike relay race and festival with obstacles and other crazy stuff where anything can happen and probably will. Integrated campaign development from concept to clean-up in their NorCal backyard.
”One of the top five days in company history,” said CLIF Bar Founder Gary Erickson. Noted.
Role: ACD & Writer - ACD Erik Oelke - AD - Jonathan Schuster
Concept/Branding/Experiential/Social/OOH/Radio