Writer, Creative Director, Optimist
Writer, Creative Director, Optimist
Integrated campaign launch for the #1 brand in hockey. Eat, sleep, breathe, hockey. Repeat. And much like how I grew up, that’s how the Bauer audience lives for the game. Campaigns launching the APX skate and MSHSL Boys State Hockey Tournament were highlights for this Minnesota hockey nut.
Role: Writer
CD: Derek Bitter
AD: Dain Larson, Dave Bullen
TV/Digital/Social/Retail