Writer, Creative Director, Optimist
Writer, Creative Director, Optimist
Catch Co.’s DTC grassroots approach has reeled in 6 million monthly subscriptions to their popular Mystery Tackle Box sub-brand. But it wasn’t enough to support the awareness needed now that their products land in places like DICK’S and Wal-Mart.
We created the F*sh Yeah! campaign undrpinned by the modern fishing experience. It’s urban. It’s youthful. It’s not your Dad’s fishing brand. Snakes. Bassmobiles. General mayhem.
Bonus zone: The idea proved big enough that Catch Co. launched the world’s first Bassmobile tour in the Summer of 2021. Visit Bassmobile.com to see where the crew are headed next.
Role: CD/ Writer - ACD/Writer: Chris Staples - AD - Gavin Duecker
Campaign/TV